Brand value of MS Dhoni

According to brand experts, Dhoni's brand value will remain intact even after his retirement despite his cricket-related work.

[{"selector":"#anim-38c69522-2790-41c9-8a8d-4997aa711c21 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Dhoni has done a lot of work and his brand value will remain intact even after his retirement. There will be no drop in momentum immediately after retirement

[{"selector":"#anim-b12ef98f-8e71-4f80-84ca-27e501ea5bf5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Said Devangshu Dutta, founder and brand expert at Third Eyesight. According to Kroll's Celebrity Brand Valuation Report

[{"selector":"#anim-cbd12122-c7dc-4918-81a9-7ce6670db523 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Dhoni had a brand value of $80.3 million in 2022 and was the sixth highest-ranked celebrity, while in 2021 he was at number 5. Brand experts expect a decline, which is natural

[{"selector":"#anim-b2a92f41-65ed-41ab-b97b-047dba88a5dd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] However, this will not lead to a decline in their valuation as brands will still want to associate with them.

[{"selector":"#anim-8bf21592-ae6c-42b8-96bc-14bb22efbec3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] According to experts, Dhoni is one of those players who can continue to build brand equity even after completely retiring from the game.

[{"selector":"#anim-26bd53ea-7168-4c82-98fe-9872591002c4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-61.98508473631266%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] He announced his retirement from international cricket on 15 August 2020 and had earlier retired from Test cricket on 14 December 2014.