First, you need to research relevant keywords for your web story. You can find popular and relevant keywords using tools like Google Keyword Planner, Ubersuggest, SEMrush, or Ahrefs
Long tail keywords:
Use short and precise long-tail keywords that accurately describe your content. These generally have less competition and help reach specific audiences.
Title and Description:
Use targeted keywords in the title and description of your web story. Include primary keywords in the title and use additional relevant keywords in the description.
Content Optimization:
Use keywords in your web story too, but it should be natural and meaningful. Avoid over-optimization, as this can be negative for search engines.
Tags:
Use tags in Google Web Stories that categorize your content. Use relevant keywords in these tags as well.
Social Media Sharing:
Share your web stories on social media platforms and reach your target audience using appropriate hashtags. Hashtags also help your content be discovered.
Attractive thumbnails:
Use attractive thumbnails that attract people and compel them to view your web story. Keywords can also be used in thumbnails